January 31, 2023
Search Engine Optimisation (SEO) is a crucial aspect of website development and digital marketing. It is the process of optimising a website to rank higher in search engine results and attract organic traffic. One of the many aspects of SEO is optimising the image naming on your website. One of the ways to optimise your SEO ranking is to name your images correctly. In this article, we’ll explain why naming images correctly is essential for SEO and how you can do it.
When you upload an image to your website, it is stored on the server with its original name. This name is often a string of numbers and letters that don’t make much sense to humans or search engines. When search engines crawl your website, they need to understand what the image is about to rank it. If the image has a descriptive and meaningful name, search engines will have a better idea of what the image is about and how it relates to the content on your page.
Furthermore, the file name of an image is one of the first pieces of information that search engines see. It is also used as the anchor text when the image is used as a link. Therefore, naming your images correctly can positively impact your SEO efforts.
Image naming is important for SEO because search engines rely on image file names and alt text to understand the content of the image. By using relevant and descriptive file names for your images, you can help search engines and users better understand the context and subject matter of your content.
Here are some best practices for naming your images correctly:
In conclusion, naming your images correctly is an essential aspect of SEO. By following the best practices outlined in this article, you can help search engines understand what your images are about, which can positively impact your SEO efforts. So, be sure to take the time to name your images correctly and improve your website’s visibility in search engines. Read our checklist on how to improve your On-Page SEO.